ADVERTISING CAMPAIGN DYNAMICS

Media Strategy

With marketing and media objectives clearly outlined, we help businesses design winning media strategies through media mapping tactics, data driven market analysis and insights that reach the target audience and improve overall conversion rates.

Media Plannning

Our approach is based on the effective use of media planning tools to achieve research and scientific media driven plans that span offline and online channels for all audiences. This way, we can guarantee increased sales and proven return on investment.

Media Buying

We keep the buying process fluid because we understand how best to negotiate the most competitive rates possible on both online and offline media channels. This is possible because we constantly monitor and evaluate what works and what doesn’t.

We don’t believe the biggest budgets always secure the best deals; rather, we pursue special advantages for our clients.

Digital Media

We work with clients and brands to help define the possibilities and potentials of digital engagements in areas of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Search and Social Media advertising.

Touchpoints Management

We analyze the assets and processes that account for human connection and map them according to where they lie in the consumer’s life cycle. This result allows us identify the current positions for brands while creating strategies that produce measurable results.

Sponsorship Marketing

Sponsorship Marketing enables us to seek for touchpoint opportunities for clients to associate their brands with. This enables us to create a niche and focus on connections that resonate with both target consumers and brands.

Brand Partnership

We seek and establish opportunities for brands to develop partnerships with each other for visibility and increased revenue.

Media Relations

Through our collaboration, we are able to work with media organizations for the purpose of informing the public of an organization's mission, policies and practices. Typically, this means coordinating directly with the people responsible for producing the news and features in both offline and digital platforms.